Allowing God to Promote
“So David’s fame spread throughout every land, and the LORD made all the nations fear him” (1 Chron 14:17).
We live in a day of self-promotion. Marketing firms are hired today
to persuade others to view a person or situation in the way they want
you to. There are millions of dollars spent annually by sports
companies, personality agents, and marketing firms to create fame for
their clients and products. They negotiate sponsorship deals and try to
get the most money for the most exposure. The ultimate goal is fame and
notoriety.
There is a great danger in self-promotion. Self-promotion is trying
to move from the place you are to a place ahead of where God may want
you. It is not wrong to become famous, popular or desired by others as
long as it happens as a fruit of your calling. However, when you begin
to orchestrate things in an effort to inflate who you are for the sake
of gain, you have crossed the line.
David’s fame was a result of his fulfilling his mission in life. When
he failed, he repented. When he was successful, he acknowledged the
Lord. Never do you see David exalt himself over the Lord. Yes, he made
some selfish decisions that led to sin. But David could not be
criticized for self-promotion.
We all must carefully balance the difference between marketing
designed to inform and educate versus promote and manipulate. Describing
the true attributes of a product, service or person is good marketing
communications. However, persuasion designed to inflate reality is
witchcraft.
Proverbs says, “Let another praise you, and not your own mouth; someone else, and not your own lips (Prov 27:2).
Following this principle will keep you from moving beyond God’s method of promotion.
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